Lesson 1: Orientation
The orientation sets you up for success, tells you how to use the program and get the support you need, and offers general guidelines and suggestions.
Lesson 2: Master Your Mindset
It all starts in your mind. We’re going to eliminate your toxic thoughts and money blocks so that the cash can flow easily and without friction. There are no limits to how much money you can make as a freelancer.
Lesson 3: BONUS: Leveling Up Your Money Mindset
Learn more advanced tactics to get to the root of your self-limiting beliefs and unleash your money mentality.
Building a Solid Foundation
Lesson 1: Pick a Niche
Picking a freelancing niche allows you to eliminate much of your competition, position yourself as an expert, and charge more.
Lesson 2: BONUS: Niche Exercises
Dive deeper into how exactly you can pick a profitable niche you’ll love.
Lesson 3: Create Your Star Client Avatar
Get specific about your dream clients so that you know what types of brands and professionals to reach out to.
Lesson 4: Optimize Your LinkedIn Profile
Show up higher in LinkedIn search results to increase your exposure and get in front of more leads.
Lesson 5: How to Create the Content on Your LinkedIn Profile
Clearly establish your expertise and use your LinkedIn profile to sell yourself as a freelancer.
BONUS: LinkedIn Mastery
Lesson 1: How to Create Engaging LinkedIn Posts
Understand exactly how to provide value to your followers and boost your likes, comments, and shares.
Lesson 2: How to Do Hashtag Research on LinkedIn
Strategically use hashtags to increase your engagement.
How to Source Leads
Lesson 1: The 6-Point System of Sourcing Leads
These six methods are free and provide endless opportunities to reach out to potential clients.
Lesson 2: BONUS: How to Conduct Boolean Searches on LinkedIn
Refine your searches even more for laser-targeted results.
Lesson 3: How to Qualify Leads
You don’t want to work with just anyone. You want to work with brands that’ll happily pay you what you’re worth.
Lesson 4: How to Track Down the Best Contact
Zero in on the best people to pitch to, who are going to be more receptive to your freelancing services.
Lesson 5: Adding a Note to Your Invite
Personalize the experience for the lead every step of the way.
Sending Warm Emails
Lesson 1: Design Your Email Signature
A signature block helps you appear more polished as a freelancer.
Lesson 2: Start Sending Warm Emails
This is where we take the conversation to the next level and get into the nitty-gritty.
Lesson 3: How to Follow Up
Following up is a natural part of landing clients as a freelancer. Do it strategically.
Lesson 4: How to Schedule Calls
Gently but effectively move the lead toward the close!
Mastering the Discovery Call
Lesson 1: The Business Owner Mindset
Before you get on any calls, prepare yourself to speak like a freelancer, not an employee.
Lesson 2: The Phone Script
Learn exactly what to say on the call and how to steer it in the right direction, so you maintain control (and confidence).
Lesson 3: Your Proposal
This is where you finalize the main details of your relationship with the client. Use my template!
Lesson 4: How to Talk About Money
Talk about your rates like a pro and handle sales objections with ease.
Measuring, Testing, and Making Adjustments
Lesson 1: Open Rate
Learn what to do if your open rate is lower than expected.
Lesson 2: CTA Conversion Rate
Learn how to turn more emails into discovery calls.
Lesson 3: Close Rate
Learn how to turn more leads into paying relationships.
Lesson 4: Analytics and Sales
Know your numbers! This is one of the most important parts of perfecting your strategy.
Setting You Up for Long-Term Success
Lesson 1: Managing the Formula Efficiently
Speed up the process — and your results — if you want to keep scaling your freelancing business.
Lesson 2: Helpful Tools
Get my recommendations for tools and software that you might want to implement.