The Cold Emailing Formula

A Proven Process for Landing High-Paying Clients

Have you tried everything to land clients but NOTHING seems to work?

You’re not alone. Client acquisition is, without a doubt, one of the hardest parts of building a business.

And I can promise you this: It’s not your fault. The internet is saturated with information surrounding how to grow your business. Tons of “experts” and “gurus” promise to make you a millionaire overnight. How do you know where to start? Where to go? What to do? You’re not where you want to be. How do you evolve your business into what you’ve always dreamed of? 

Here’s the answer: You use a process that’s already been tested, refined, and proven. You rely on this to guide you so that there are no guesses, no question marks.

That’s what The Cold Emailing Formula is. 

What is The Cold Emailing Formula?

The Cold Emailing Formula is a step-by-step process that teaches you exactly what to do to land clients for your business. It covers the entire lifespan of client acquisition, from sourcing leads to sending them your proposal. This program is self-paced and designed to help you land your next clients before you’ve even completed all seven modules.

Professionals of all kinds are already finding success with the formula.


What People Are Saying


Juana P.

“I’ve used your cold pitch templates and they are like GOLD. I got a response from a MAJOR company and it’s looking like I’ll be writing a feature or article for a future issue … ALL thanks to your cold email templates.”


Cherese C.

“When it comes to coaches, there are loads that talk a good game, but Megan helps you make it happen … The result? My cold email open rate skyrocketed by 25%.”


Kanoe F.

“I learned the steps I need to take to find qualified clients and had the support that I need to verify if what I was doing was correct or needed to be fixed.”

What will you learn?

The Cold Emailing Formula is your start-to-finish route to growing your business. Keep scrolling for the program outline. 

Module 1: Introduction

1. Orientation
2. Master Your Mindset

Module 2: Build a Solid Foundation

1. Pick a Niche
2. Create Your Start Client Avatar
3. Optimize Your LinkedIn Profile

Module 3: How to Source Leads

1. The 6-Point System of Sourcing Leads
2. How to Qualify Leads
3. How to Track Down the Best Contact

Module 4: Sending Cold Emails

1. Design Your Email Signature
2. Start Sending Cold Emails
3. How to Follow Up
4. How to Schedule Calls

Module 5: Mastering the Phone Call

1. The Business Owner Mindset
2. The Phone Script
3. Your Proposal
4. How to Talk About Money

Module 6: Measuring, Testing, and Making Adjustments

1. Open Rate
2. CTA Conversion Rate
3. Close Rate
4. Analytics & Sales

Module 7: Setting You Up for Long-Term Success

1. Managing the Formula Efficiently
2. Helpful Tools

Take Action

Take control of your business, your income, your future. The time is NOW.


Megan Grant started her career as a freelancer over 10 years ago. Since then, she’s used cold emailing to take her side hustle and turn it into an agency that generates five figures a month in revenue. Now, she’s teaching other professionals around the world to do the same.


If you’ve made it this far, it means you’re ready. Let’s do this.