Oh man. OH MAN. Did you see this video that went viral on TikTok? Apparently, this gal (@carriejernigan1 ) just randomly stumbled upon an abandoned community is a Branson, Missouri . It’s about 50 shades of creepy and fan-freaking-tastic.
Like, can I please live in this ghost town?
(If you’re curious, you can learn more about this ghost town and what happened to it.)
Anywho, it got me thinking about the biggest challenge that bloggers face. And to be clear, this also goes for writers who are creating content for their clients.
Getting traffic to the dang site.
In Branson, Missouri, that ghost town got pretty lucky, because Carrie just happened to drive by to experience it. But if this is the approach you plan to take with your own blog, you’re going to be pretty bummed.
You don’t want to be the ghost town in Branson, Missouri. You want to be Disneyland. You want to be Times Square. You want to be Costco on a Sunday morning.
We’ve already gone over SEO basics. Search intent is another big piece of the puzzle. We’ve talked about how to structure your blog post template. We’ve also dug into the keyword research strategy that you need to be using.
So, let’s dive into something different today: collaboration.
Why Your Blog Traffic Needs Collaboration
Here are some semi-discouraging stats from GrowthBadger :
- In the United States alone, we’ve got more than 31 million bloggers posting at least once a month.
- More than 2.5 billion blog posts are published every year worldwide.
- That comes out to 6,912,000 blog posts a day, or 4,800 blog posts a minute.
‘Scuse me while I go cry.
With so much content already fighting for that coveted page one real estate on Google, how on earth is a fledgling writer like you going to secure your spot?
Not by being a ghost town, waiting for some rando to drive by.
Until you grow an audience of your own with best practices like SEO, there’s something else you need to be doing: tapping into other people’s audiences.
Your blog shouldn’t be an island. Rather, consider it a network. This approach works wonders on social media, and your blog is no different. Invite other people to join in on the conversation, and your blog traffic is going to grow so much faster.
So, how can you do that?
Find Someone With An Audience Slightly Larger Than Yours
You want to go for a bigger fish, but you don’t want to go for the biggest.
To put it lightly, they’re simply not going to care about you (yet). Going after these people is an inefficient use of your time.
If your blog (or your client’s blog) is a Missouri ghost town, then you first want to collaborate with people whose blog traffic and following is just larger than yours.
You can use a tool like Ubersuggest to see what kind of traffic a website is getting.
Remember that this is going to have a snowball effect. And the bigger you get, the more you can go after potential partners who are even bigger. For now, start small.
Remember That There Needs to Be Some Sort of Overlap in Your Audiences
“Wouldn’t this mean I’d need to work with my competition?”
I get that question a lot, and I totally get it. Here’s the thing.
Your audiences don’t need to be the same. They simply need to have at least one thing in common.
For instance, I’m probably not going to go to another writer who also coaches writers and has their own courses and programs. It’s too close to what I’m offering. They probably wouldn’t want to work with me either.
However, you know who might want to collaborate with me? A social media management coach. Or a branding expert. Or a technical SEO pro.
Our audiences have something in common, but they’re not the exact same. Score!
Offer Them Something That Their Audience Will Care About
You’re not going to reach out to these people and ask them for a favor. They have no reason to do you a favor.
Instead, you’re going to reach out and offer them something that matters to their auddience — and them.
Let’s run through an example together.
Let’s say I want to grow my blog traffic. So, I find someone with traffic slightly greater than my own. In this scenario, let’s pretend that this person blogs about working from home — offering tips, strategy, advice for staying productive, etc. This is perfect for me because most of my students work from home.
They’ve checked the two boxes:
✅ Their traffic is bigger than mine.
✅ There’s audience overlap.
At this point, I know that I have knowledge and expertise that could benefit this blogger’s audience — and give their audience a reason to visit my blog.
To offer value to this blogger’s audience, I might reach out and offer a guest blog on one of the following topics:
- How to communicate with clients virtually
- How to build your income online
- How to batch your work
- How to use the Pomodoro technique to get more done in less time
This content will accomplish two things:
(1) It’ll provide value to that blogger’s audience.
(2) It’ll introduce them to me.
I’ve given this blogger a reason to care about me. They need to get something out of this relationship.
This Seems Like a Lot of Work…
Well, it’s certainly more work than just writing the blog.
But just writing the blog isn’t doing a whole heck of a lot for your traffic, right? This means that your approach needs to change. (BTW, this is totally normal. It’s unreasonable to expect yourself to figure it all out on the first attempt. When it comes to the internet, everything is constantly evolving anyway. We have to adapt!)
I know that it would be really nice for the content to be enough. One day, when you have an insane following, it will be. Until then, you’re going to have to put more grunt work into collaborating with others, building relationships, and exposing yourself to new audiences.
On that note, while I’m no Oprah Winfrey, this website is steadily growing and I’m always open to considering new collaborations. Reach out anytime!